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Archive for February 15th, 2006

SONR: Useful Or Not

SONR, a podcast tracking service which allows you to track who listens to your podcasts, how long etc.

SONR (Sonar) is a media tracking tool for content providers. Specifically geared towards podcasters (and later, publishers of video content), SONR’s goal is to provide detailed information on how listeners interact with your content. Currently, most podcasters only know when a listener has downloaded their content, but with SONR’s media player, providers can now track how much of their podcast was listened to and what the user did while listening.

Pete Cashmore argues (which I totally agree with) that the service would not work as it defeats the purpose of portability which podcasts are about. SONR requires the listener to play the podcast from the website using a special SONR media player embedded in the webpage. This can provide statistics to the blogger but confines the listener to be present on the page to listen. Pete also questions: If you’re listening to an audio file on your PC without subscribing to an RSS feed, is that even a podcast?

Richard MacManus has different opinions on the subject.

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UMA : VoIP Killer

The Register writes:

UMA kills the VoIP dream

3GSM It’s
small, it’s boring and won’t turn any heads – but it probably spells
the end of the road for Skype, Vonage and any other hopeful independent
VoIP companies. It’s Nokia’s 6136 phone, which allows you to make calls
over your home or office Wi-Fi network, as well as on a regular
cellular network. UMA, or unlicensed mobile access, is the mobile
operators’ answer to the threat of VoIP – and now it’s reality.…

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Google Buys Measure Map

Google has announced that they have acquired Adaptive Path’s Measure Map. Measure Map (still in private beta) is used to provide traffic stats for blogs.

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Ning 2.0 Screenshots

Om Malik has some screenshots of the new and to be launched Ning.com. Check them out here.

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